If you’re a small business owner or like many just starting, you may think that having a website doesn’t do any good if you can do everything on social media. Or maybe you think you can’t afford a professional website, so get a gift and do it yourself.
Maybe you are the generation that did not grow up with computers and does not use computers. Do you think your customers don’t use computers? You think if you are not tech-savvy, then why would you care about a website? But even if you are an established business that has relied on word of mouth and believes that you are doing quite well, there are several reasons why your business also needs a professional website.
I think with everything you can do on social media. If you’ve been in business for several decades unless you don’t want to grow your business or retire and travel the world, your business needs a website, preferably one that is professionally designed and developed.
REASONS WHY YOU NEED A WEBSITE FOR YOUR BUSINESS
- YOUR BUSINESS WILL GAIN CREDIBILITY
More and more people are looking online for what they want, finding solutions to their problems, comparing prices, or only getting information about a store, restaurant, or store before they buy it. If you don’t have a website, potential customers turn to your competitors, especially if it’s a private business with no physical address.
A website offers not only the information you are looking for but also the credibility of your business.
With careful planning, responsive design, and taking into account the needs of your customers, your website offers a professional image. It offers potential customers a great experience when visiting, whether on their computer, tablet, or mobile phone.
- A WEBSITE IS ALWAYS ACCESSIBLE
Unlike its physical location, which is only open a few hours a day, a website is open 24 hours a day, 365 days a year. You can offer repeat customers and potential customers the opportunity to review your products and services when your business or office is closed.
With so many interactive features and add-ons, your website visitors can also contact you, sign up for your courses, make appointments, and even shop directly from your website when you’re not at your desk or after closing.
Given today’s busy lifestyle, this is a good selling point for a buying decision.
- IT PROVIDES A MEDIUM TO SHOWCASE YOUR WORK
No matter what type of business you are in, a website is a great place to showcase your work or show off your skills. By adding a portfolio, image gallery, or video, as well as reviews of your work, you can show what makes you or your business unique. If you have a website, your portfolio can be seen by anyone, anywhere, and you have control over what people see, the quality and size of your photos, and how people interact with those photos.
Also, you knew that in most cases, once you have posted your work on these social media channels, you will no longer have the rights to these photos and they can be sold for use in the sponsored ads on which you view them to see your timeline?
- A WEBSITE CAN IMPROVE CUSTOMER SERVICE
A website is a great way to provide value to your customers and customers, and a great way to get them to contact you when they need your product or service.
Regardless of which products you sell, you can give your customers tips on how to use or maintain the products you buy.
- YOU OWN AND CONTROL YOUR WEBSITE
Even if you have a significant social media presence, another reason, and probably the most important, why your business needs a professional website is that you own or at least pay for your online space.
There are many free or inexpensive ways to get a web presence or claim your space online. In most cases, however, you don’t own your home, office, or online store, and worse, little or no control over everything in your online space. Do it with a professional website.
Social media is a great way to drive traffic to your website and a great way to share content from your website. However, if you rely solely on social media to attract customers or customers, not only can several potential customers do business with you, but you do not own your belongings. You cannot control what happens to them. The things you uploaded to your favorite social media channel can go away at any time without notice if the connection is disconnected for any reason, and you can lose them forever.
The same applies to a free website. If you decide it’s time to move on, you can’t always (at least not quickly) transfer the content of your website, and there is a possibility that you will have to start from scratch.
With a professional, self-hosted website, you’re guaranteed to rent space for your web address, but you have everything in your online area.
- A WEBSITE SAVES YOU TIME
Time is money, so they are often connected. Time-saving is another crucial reason why your business needs a professional website.
Time is an essential commodity in our ever faster world, even if you don’t assign it any monetary value. Most people don’t have enough time for leisure, pleasure, family, or healthy activities these days.
With a professionally designed website, you save time in the short and long term.
By providing information to your customers online, you can save a lot of valuable time that you would otherwise spend communicating with your potential customers.
Make calls to customers on the phone, via messaging or email, in person at meetings, networking events, or trade fairs – everything takes time. Creating flyers, brochures, and other promotional material take time: time to plan, research, communicate with your designer, printer, etc. Not to mention the time it takes to distribute your marketing material.
A website can save you time by providing information about your products and services in various online formats (graphics, videos, e-books, animated books) or as text on the page without the need for distribution. Once your website is up and running, it will be available to your customers indefinitely. This saves you time because you always have to pass the same message on to different people.
- SAVES MONEY
As a small business owner, especially one that’s just getting started, you may think that you can’t afford a professional website. But you really can’t afford NOT to.
Although the cost of designing a website varies depending on your needs and skills, the initial investment is worth it for a professional website, especially if it was created with WordPress so that you can add and change your content regularly, saving you money on updates.
Compared to the cost of traditional advertising such as newspaper ads, radio advertising, promotional materials, and event networking events, which often include the price of a meal or commercial tables, given the potential market, you can reach. Having a website is a very profitable way to promote your business in the long term.
Even if your skills are small or zero and you have to pay your website designer/developer continuously to maintain and update your website, the maintenance costs are still lower than with traditional ongoing marketing and the investment is certainly worth the potential—customers who find their business online every year.
When it comes to comparing the cost of a professional a website with a D.I.Y. gift, the website, if you are not adequately trained, will cost your site time and effort that you could better use elsewhere in your business.
Not only that but if you are not professional or cannot be found on a Google search, you will lose customers, and that will also cost you a lot of money.