Google recently announced a replacement mobile app approval process for publishers running mobile ads via Google Ad Manager. The new approval process is about to return into effect starting in May 2021.
To traffic ads via Google Ad Manager on new mobile apps, publishers need to:
Have the new app listed on a supported app store
Supported app stores include Amazon App Store, Apple App Store, Google Play Store, OPPO App Market, Samsung Galaxy Store, VIVO App Store, and Xiaomi GetApps.
Have their new apps reviewed by Google
Only once both those conditions are met and therefore the apps are found to not violate any Google policies will ad serving limits be lifted.
Google wants all mobile apps trafficking ads via Google Ad Manager to be connected to an app store.
HOW DOES THE REVIEW PROCESS WORK?
Publishers will receive an email to tell them of the results. you’ll also check the review status in Google Ad Manager by getting to Inventory > Mobile Apps.
If approved, you’ll have unlimited ad serving capabilities and may monetize your app via Google Ad Manager to its full extent.
If not approved, your ad serving will remain limited, as will your monetization possibilities. you’ll check the policy center to seek out out why your app wasn’t approved. make certain to repair any policy issues as soon as possible and resubmit your app for review.
You can determine more about the new review process here: https://support.google.com/admanager/answer/10355146.
Also, we’ve created a video about it below. We’ll show you ways to see your status in Google Ad Manager and take a better check out the policy center.
Staying up so far with the newest Google policies and ensuring all of your apps don’t get their ad serving limited are going to be critical to your success.
However, that’s just one a part of the puzzle. Optimizing your app ad inventory to maximise ad revenue are often a full-time task, especially if you’ve got limited experience.
Why not let the ad optimization experts help? MonetizeMore features a team dedicated to mobile app publishers able to help maximize your ad revenue. determine what MonetizeMore can do for you today! check in to urge started now.