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Versa Research is a boutique research firm that gathers data on the market, marketing, social and consumer trends; turning this data into insights to provide Micro Small & Medium Enterprises (MSMEs) with hindsight and foresight that will aid in better decision making.
By using numbers (surveys, polls, experiments), voices of people (observations, mystery shopping, in-depth interviews, focus groups), and neuromarketing (eye-tracking, facial coding), we outline patterns, trends and associations, thereby able to understand markets, societies and consumers better.