Tutorials

How to Set Up Multi-format Ads in GAM (Google Ad Manager)

How to Set Up Multi-format Ads in GAM (Google Ad Manager)
How to Set Up Multi-format Ads in GAM (Google Ad Manager).

If you’re monetizing your inventories through Google Ad Manager, you’ve probably heard people talking about “multi-format ads”.

The promise of multi-format ads is to deliver multiple ad types within minutes and open publishers’ inventory to a bigger audience.

However, the complexity of providing multiple ads in several formats can overwhelm even the foremost efficient ad ops teams.

So, the question of the hour is ‘how does one found out multi-format ads without excessive toil?”

At Adpushup, we routinely ask publishers who are eagerly exploring multi-format ads in GAM and share recommendations on ad revenue optimization.

In this article, we’ll evaluate how multi-format ads solve one or more of the publisher’s problems and what benefits they provide to both publishers and advertisers. Finally, we’ll end with a workable solution for a way you’ll found out GAM for serving your next multi-format ad.

What are Multi-format Ads in GAM?

Multi-format ads allow publishers to serve multiple media types on one ad unit. for instance , you’ll found out one ad unit on a page that would display a banner, video, or a native ad, counting on the audience. On Google Ad Manager, you’ll run multiple ad types by creating ads that fit almost any ad space available.

Multi-Format Ads: What’s the Hype All about?

If you’re like most advertisers, you’re always trying to find some extra revenue. While optimizing a specific ad type can get you some, you’re still leaving money on the table.

We’re saying that because online audiences are more diverse than ever. you’ll not adopt a ‘one size fits all’ approach when it involves serving ads. Keeping the audience fragmentation in mind, it’s better to succeed in the proper audience at the proper time.

Multi-format ads enable serving of multiple ads (of different format) in one placement – opening up a world of possibilities for both advertisers and publishers. Advertisers get access to users they’ll not have addressed previously, and publishers achieve a healthy ROI by increasing their relevant audience reach.

It’s a win-win for everyone!

Setting Multi-Format ads in GAM:
Yes, you’ll found out multi-format ads on platforms aside from Ad Manager. We’re picking on GAM for a reason – it’s a platform most publishers typically know, whereas the remainder of the online feels a touch nebulous.

Step 1. Add a billboard Unit
The way publishers create ad units is not any longer an equivalent as before. Google has been rolling out interface changes all of sudden , causing publishers tons of stress. So, you would like to pay special attention to the present part.

In Google Ad Manager, ad units are organized into hierarchy- from top to bottom. Ad units are often created at top level (parent ad unit) or lower level (child ad unit), and different ads are often created in terms of shape, size, and format. Here’s a run-down of popular ad formats you’ll run:

Banner & Video Ads

To deliver banner ads on your website, you would like ad tags from GAM. Here again, you’ve to login to GAM, visit the inventory section and begin creating ads.

While banner ad creation is sort of simple, choosing ideal ad sizes are often a touch of a hassle. Here’s a useful resource on banner ad sizes that helps lessons go down.

Running video ads in Google Ad Manager may be a prey also . you’ll run all three sorts of video ads including the linear, non-linear, and companion ads.

To create video ads, you’ll log in to your GAM account, visit the inventory section, and begin ad creation. you’ll also ask our video ad unit creation guide for step-by-step guidance.

Native Ads

Native ads are more complex to line up. Since publishers can leverage DFP native ads for earning more revenue, Google Ad Manager features a pretty exhaustive setup for creating and running DFP native ads. you’ll ask this guide that simplifies native ad creation on GAM.

Want to make attention-grabbing, optimized ads for all of your audience segments? Get a complimentary demo of AdPushup to seek out out how.

Step 2. Add an Order & item
Once you’re creating ad units, it’s time to make a replacement order. This order are going to be associated with the multiple line times that are required to run the multi-format auctions.

In Google ad manager, the banner and video ads have a standard creative and item for them. But if you would like to set-up the native ads, you’ll require a separate creative and line time.

Banner and Videos Ads

GAM makes it easy to make a item without knowing much technical know-hows. attend Google Ad Manager > Deliver > Order > New Order > Add item / printing operation item, and begin creating item . you’ll also ask our line-item documentation for step-by-step instructions.

Keep in mind that item format targeting will only be done through ‘hb_format’ is ‘banner or video ad.’ Hence, publishers must create these key values before starting the GAM setup.

Native Ads

For a given ad format, line items will deliver to all or any native styles and sizes of that format. It means the native item is sizeless.

Furthermore, publishers don’t got to make any special settings at the order level. If you’re choosing native styles, confirm that both the road item targeting and elegance targeting match the request.

Google recommends publishers to combine banners and native ad requests for maximizing performance and increasing ad revenue.

The line item for native ads will differ in targeting the format. Thus, in key-value targeting, you ought to set ‘hb-format’ is ‘native.’

Step 3. Adding Creatives
Publishers can choose and creatives to a item counting on the road item settings they’ve chosen within the previous step. Creatives, once uploaded to the GAM library are often shared across GAM for an equivalent advertiser.

If you’ve line items that share an equivalent creative sets or creative sizes, you’ll add creatives to them in bulk. Here again, the creation of banner and video ads creatives differ from native ads creative.

Banner and Video Ads

When you’re adding creatives to a item , you’ll got to choose its type from ‘image,’ ‘flash,’ ‘third-party,’ native,’ etc. to feature creatives for banner and video ads, you’ll choose third-party as a kind , then add the code.

Native Ads

For native line teams, you ought to choose ‘native format’ from the quality creative formats available on Ad Manager. confine mind that the inventory labels, sizes, and targeting for creatives must match those of the road item.
Step 4: Add a billboard Tag
Ad manager allows you to generate and customise ad tags without having to manually edit codes.

In this step, you’ll generate ad tags from the ad unit you’ve created and add the tag to your webpages. this is often how you’ll do it:
In Closing
It’s youth for multi-format ads, and implementing these ads takes a good share of effort and time. Publishers are still finding innovative ways to combine and match ad offerings to satisfy their needs. With greater multi-format ads adoption, we glance forward to watching creative use cases and benefits emerge.

Having said that, we understand your first attempt at fixing multi-format ads in GAM isn’t getting to be perfect. it’d be ok to get conversions, but there’s always room for enhancement. So, confirm to experiment with size, shape, and ad format to run ads that perform best on your website.

When improvement can mean significant gains in your business’s revenue, you ought to always consider A/B testing your ads.

Want to make attention-grabbing, optimized ads for all of your audience segments? Get a complimentary demo of AdPushup to seek out out how.
Frequently Asked Questions
Q1. What are Multi-format ads?
Multi-format ads allow publishers to serve multiple media types on one ad unit. for instance , you’ll found out one ad unit on a page that would display a banner, video, or a native ad, counting on the audience.

Q2. How does one serve multi-format ads with google ad managers?
Setting up multi-format ads with GAM requires four fundamental steps:

Add a billboard Unit.
Add an Order and Line Items
Add Creatives for every Media Type
Generate ad tags
Q3. what’s the advantage of multi-format ads?
Multi-format ads enable serving of multiple ads (of different format) in one placement – opening up a world of possibilities for both advertisers and publishers. Advertisers get access to users they’ll not have addressed previously, and publishers achieve a healthy ROI by increasing their relevant audience reach.


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