On St Patrick’s Day , 2021, the newest Prebid update was released. during this article, we’ll take a glance at the new features and merchandise developments available with this version.
There were quite few changes to the present version, but the sole new feature that came out was the Novatiq snowflake userId submodule initial release.
Novatiq uses a patented technology called Dynamic Snowflake ID that permits safe access to first-party data intelligence.
Through this technology, publishers can increase their ad inventory value by discovering new opportunities and that specialize in strategic engagement with audiences.
This also helps publishers position their ad inventory as premium inventory and command higher levels of ad rates.
CHANGES TO BID ADAPTERS
The following changes are made to bid adapters:
Smartyads Bid Adapter: A coppa field from the configuration was added.
Qwarry Bid Adapter: Referer detection was added.
BizzClick Bid Adapter: Support for COPPA, CCPA and GDPR was added.
Spotx Bid Adapter: Support for cache.ignoreBidderCacheKey was added.
Bid Glass Bid Adapter: you’ll now pass options in bid request.
GumGum Bid Adapter: you’ll now pass the bidfloor currency in bidrequest.
VOX & Hybrid Bid Adapters: the worldwide var name was fixed to avoid any potential conflicts.
AMX Bid Adapter: General adapter support and code refactoring were added here.
IronSource Bid Adapter: Session_id & is_wrapper parameters were added to the adapter.
Rise Bid Adapter: session_id & is_wrapper parameters were added to the adapter.
Apacdex Bid Adapter: They worked on the userId module support and you’ll now show demo ads in debug mode.
Sonobi Bid Adapter: you’ll now send eids in bid request.
The following bugs were fixed within bid adapters:
PBS Bid Adapter: There was a bug fix for first-party data to avoid overrides.
LiveIntent Id System: Parsing response issues were fixed.
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