Looking for the best Google AdSense alternatives to help you monetize your website? While AdSense is the biggest name in display advertising, it’s far from the only option. Whether you’re looking for something to replace AdSense or just another complementary advertising option completely, there are plenty of other services that you can use to monetize your site. In this post, I’ve collected 11 of the best advertising platforms. Some offer almost a 1:1 replacement for AdSense, while others give you something a little unique, like text ads, contextual product suggestions, and more.
Let’s get going so you can start earning…
Media.net is the most popular 1:1 AdSense alternative on this list as it’s the contextual ad product from Yahoo/Bing. It will serve up relevant ads based on the content on each page of your site, including both text and display ads Like AdSense, you can create your custom display ads or let Media.net figure out the sizes that get you the best results. If you only try one AdSense alternative on this list, I would recommend it be this one. The minimum payout at Media.net is $100, which is a bit higher than some of the other AdSense alternatives on this list.
Monumetric helps you make money by filling your ad inventory with the highest C.P.M. offers available. Essentially, you set up the ad inventory that you have available on your site. Then, Monumetric helps you fill it in the way that earns you the most money for the impressions that you’re getting. Monumetric has a reputation for being publisher-focused, with tools to help you manage which ads appear on your site and where they display. For example, if you don’t want to display ads from a certain company or industry, Monumetric makes it easy for you to avoid those advertisers. Monumetric works with sites starting at just 10,000 page views per month. However, if your site is under 80,000 page views, Monumetric charges a one-time $99 setup fee.
BuySellAds is notable in that it’s not about automatically displaying contextual ads as you get with AdSense. Instead, you can list your ad inventory in the BuySellAds marketplace, where advertisers can directly purchase it. For example, you can say, “I have this footer ad spot that gets 30,000 impressions. I’ll sell it for $300 per month”. Then, advertisers can easily purchase that inventory through BuySellAds – it’s all automated. If you like that approach, definitely give BuySellAds a look. The only downside is that BuySellAds will only work with your site if you’re getting over 100,000 page views per month.
Note: At some point, you’ll have ad space available and nothing displaying until your ad space is sold. To ensure you’re not losing out, you can set “backfill” ads to run until your ads sell. One option is to pick out high converting affiliate offers from popular affiliate marketing platforms – they’ll give you banner codes to copy and paste.
- Amazon Associates/Native Shopping Ads
Amazon Associates is Amazon’s affiliate network. While a lot of people only think about Amazon Associates in the context of manually inserting relevant affiliate links into content, Amazon Associates also has its contextual advertising offering called Native Shopping Ads.
With Native Shopping Ads, Amazon will automatically display relevant products based on the content of each page on your site. If your visitors click on those products and make a purchase, you’ll get an affiliate commission just as if you’d manually inserted the link yourself. The only downside is that you’ll still only get paid if someone makes a purchase – you won’t get paid just for impressions or clicks as you do with AdSense.
The minimum payout threshold at Amazon Associates are $10.
If you decide to use Amazon Associates, make sure you familiarize yourself with all the rules, as Amazon Associates is a lot stricter than other affiliate networks. For example, you cannot cloak Amazon affiliate links.
PropellerAds can help you monetize your website with a variety of different ad types, including some aggressive ad types that may or may not be right for you. The two tamest ad formats are:
Native banners which contain contextual ads related to your content.
Smart links which automatically take users to the most relevant offer
If you want to get more aggressive, PropellerAds can also help you with it…
Interstitials which appear before or after specific pages on your site
Push notifications, which let you advertise even after the person has left your site (if they accept your request to display push notifications)
PropellerAds offers weekly payouts and the minimum payment the amount is just $5.
Skimlinks uses a similar approach to the Sovrn //Commerce (VigLink) network. Essentially, it scans your content for mentions of the over 48,500 affiliate merchants in the Skimlinks’ network. If it finds a mention, Skimlinks automatically adds an affiliate link to give you a chance to earn a commission. The nice thing is that, because it has so many affiliate merchants in its network, you don’t have to deal with a bunch of separate programs. The minimum payment is just $10, but Skimlinks operates on a Net 90 basis, which means you’ll have to wait a bit to get paid.
Bidvertiser helps you monetize your website with a variety of ad formats, including display banners, popunders, sliders, smartlinks, and programmatic ads. They guarantee 100% coverage for both desktop and mobile visitors, which means you’ll always have some type of ad display. While Bidvertiser does support some more aggressive ad types (like popunders), they have a compliance team to ensure that the advertisers themselves are on the up and up.
The minimum payout at Bidvertiser is just $10.
Infolinks offers a variety of ad types to help you monetize your site:
- InText – Matches ads to keywords in your content. The ad is not just a link – it will show a display ad when a user hovers over the keyword.
- InFold – Notification bar-style ads that stick to the bottom of the screen on both desktop and mobile.
- InScreen – A popup interstitial that displays between page views.
- InTag – Contextual ads directly related to the page.
- InFrame – Displays vertical ads on the unused side portion of your site on wide screens.
These give you a good range of both aggressive and unobtrusive options and Infolinks has a pretty good reputation as far as the quality of its advertisers.
The minimum payout at Infolinks is $50.
Revcontent is a somewhat exclusive ad network that focuses more on quality than quantity, which is good if you’re concerned about your site’s reputation. You have a lot of control over which ads display, and you can remove ads that you don’t want to display on your site. Revcontent requires a minimum of 50,000 visitors per month to apply, and they reject a lot of publishers. If you make it in, the minimum payout is $50.
In 2019, around 26% of Internet users were using ad blockers to block advertising. Why does that matter?
Because AdRecover is an advertising network that’s focused specifically on helping you monetize your visitors who use ad blockers. It does this by displaying fast-loading, user-friendly ads that are compliant with ad blockers.
For example, AdBlock participates in the Acceptable Ads program, which lists out certain criteria that ads must meet to bypass the ad blocker. AdRecover’s ads meet those requirements, which is why some, but not all, ad blockers will still allow them.
In total, AdRecover supports these three ad blockers:
To join AdRecover, you’ll need at least 10,000 adblocked page views per month. Based on ad-block usage, that means you’ll probably need 40-50,000 monthly page views.
As the name suggests, PopCash is a popular popunder advertising network. Popunder ads are aggressive, and they may or may not be right for your website. But if you’re ok with the strategy, PopCash is one of the best ad platforms dedicated to this type of ad. PopCash offers fast approvals, daily payments, and the minimum payment is just $10, which means you can be up and earning in no time.
And while the ads are popunders, PopCash does have both internal and external monitoring processes to ensure that the ads are clean and free of malware.
Which is the best AdSense alternative for you? All of these AdSense alternatives have something to offer – it just depends on… How aggressive you want to be with your monetization? What type of ads do you want to display? How much control do you want over which ads are displayed? Your tolerance level for the chance that a scummy advertiser slips through and gets displayed on your site. If you want something like AdSense where you can pretty much just set it and forget it and serve up clean, contextual ads, I think Media.net makes a great starting point.
As I mentioned, it’s probably the closest thing to AdSense itself in terms of approach. Monumetric is another great option if you want more control over which ads display and are concerned about your site’s reputation. And you’ll never go wrong with Amazon Associates, though product ads may or may not work well for your site.
AdRecover is also a good source for high-quality ads, though it’s limited in its scope because it only targets visitors who are using ad blockers.
BuySellAds also offers a unique marketplace approach where things are closer to direct ad sales than all these other AdSense alternatives.