Contextual Advertising may be a way of placing advertisements on an internet page with regards to the content of that page. an automatic system is required that targets ads by analyzing the context of what a user is watching . It crawls the keywords on a page and returns the ads associated with those keywords during a traditional system. Google Adsense is taken into account the primary platform of contextual advertising.

For instance, if you visit a soccer new site, you would possibly see ads associated with stores selling footballs or other soccer-related accessories.

Similarly, within the book’s section of a site, you would possibly see ads for reading glasses. during this way, the contextual advertising system analyzes the content on the page then delivers the ads accordingly.

This form of advertising has really helped many websites boost their ad revenue. When advertisements are precisely targeted, they’re very likely to be clicked by users and generate more revenue.


Contextual Advertising follows a series of steps to form sure that a user sees a billboard relevant to the content in sight . The generic steps that need to be followed to implement Contextual Advertising are listed below:

Selection of parameters for targeting
Page Analysis by an Advertising System
The appropriate ad is served
Performance Analysis & Parameter Revision
#1 – Selection of parameters for targeting
An advertiser has got to define the campaign before ads are often placed on relevant sites .

Various parameters are often selected for fixing contextual advertising. Some commonly used are topics and keywords.

Topics are defined because the superficial categories linked with the relevant advertising campaigns like sports, health, technology, etc. Parameters are often defined in steps from general to specific. for instance , firstly, sports are often defined, then soccer, cricket, and other sorts of sports are often defined under the overall categories.

Keywords are used for more specific targeting inside topics. Google recommends placing both keywords and negative keywords for accurate targeting when advertisers found out campaigns.

A blend of both topics and keywords should be used for precise and accurate targeting.

#2 – Page Analysis by an Advertising System

As soon because the ad request is shipped , an advertising system aligns the campaigns with the keywords defined on an internet page.

The defined topics and keywords are considered before a billboard is chosen to be served. It works sequentially. If a billboard is aligned with the subject but isn’t relevant to the keywords, it won’t be selected.

There are options within the Advertising System to settle on between broad or specific reach. If broad is chosen , ads are going to be selected supported topics. On the opposite hand, specific reach ensures that keywords are matched before a billboard is chosen .

#3 – the acceptable ad is served

After the Advertising System completes the analysis discussed above, a billboard is served on the online page.

#4 – Performance Analysis & Parameter Revision

Finally, performance metrics are wont to check if an ad campaign features a good conversion rate. If not, the targeting parameters are revised for the upcoming campaigns to form sure that the conversion rate stays up to the defined threshold.


Understanding the ins and outs of digital advertising will assist you become a successful publisher. However, there’s still far more to find out . That’s why we’ve created PubGuru University! With PubGuru University we teach you using step-by-step video lessons the way to master your ad inventory and maximize your ad revenue. Are you able to take hold of your publisher business? Enroll today!


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